UNIT Entertainment Company.
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UNIT Entertainment is an American multimedia entertainment company operating as an independent record label, film production house, visual/digital creative studio, and small organic ranch. Founded in Nashville, Tennessee by StemS’ Smart, UNIT Entertainment serves as a home for recording artists, producers, engineers (including D.V. Productions), and A&R talent.
Its film division—ShootIT.WeFamous (including Mezmerized)—focuses on documentary-style content and creative video production, with all projects overseen collaboratively by the UNIT family. Merchandise, branding, and digital media initiatives are also directed and curated internally.
In 2025, UNIT expanded into agriculture with the launch of RootsRanch Micro-Farm, a fully organic creative micro-ranch built on the idea that creativity meets cultivation
Launched from Nashville, Tennessee, UNIT clothing started as an energetic merchandise brand influenced by some of the liveliest action-sports in the world, as well as some of the most fun personalities around the globe. UNIT’s World Headquarters is proudly located in both, ‘MUSIC CITY, USA’ (Nashville, Tennessee) & AGUA DULCE Los Angeles, California and sells products internationally.
UNIT is all about keeping life fun. Plain and Simple.
"We wanted to start a brand focused on bringing continuous light to such a dark place.”
stated UNIT’s CEO when asked to describe UNIT.
We are not confined to one specific category; we are defined by reaching multiple platforms attempting to get across one Idea…. This effort is communicated though a variety of platforms like fashion, entertainment, and media. UNIT continues to grow and stay true to the commitment of collision-culture while operating by the mentality of “Onelove." UNIT continues to evolve and frequently collaborates with ‘big names’ whether its fashion, entertainment, or media.
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UNIT is Forever. Fun.
